Between 1954 and 1959, McDonald, an editor and writer at Fortune magazine, helped Alfred P. Sloan write his groundbreaking classic on business management, My Years with General Motors. After the book was completed and a deal was made for Doubleday to publish, the lawyers at General Motors took over and forced Sloan to suppress the book. On the surface, this is the riveting story of the process by which the book was written, the ruthlessness of the lawyers who blocked its publication, the lawsuit by McDonald, and the compromise that paved the way for its publication in 1964. At a deeper level, it gives the reader a basic understanding of what it takes to write a book, the need for independence in such projects, and the chilling effect that fear of governmental intervention can have on such endeavors (GM's lawyers thought that the book could become evidence in an antitrust action against the company). It is essential reading for anyone considering undertaking a similar project or anyone who wants to learn and appreciate the key strategies that led General Motors to dominate the U.S. automobile industry. Vui lòng đăng nhập hoặc đăng ký để xem link Nguồn: TVE - Nick: Vui lòng đăng nhập hoặc đăng ký để xem link
A Ghost's Memoir: The Making of Alfred P. Sloan's My Years with General Motors Tác giả: John McDonald Nhà xuất bản: The MIT Press Năm xuất bản: 2003 Số trang: 220 Ngôn ngữ: tiếng Anh Giá bán: $28,80 ISBN-10: 0262632853 ISBN-13: 978-0262632850 Định dạng file: True PDF Published in 1964, My Years with General Motors was an immediate best-seller and today is considered one of the few classic books on management. The book is the ghostwritten memoir of Alfred P. Sloan, Jr. (1875-1966), whose business and management strategies enabled General Motors to overtake Ford as the dominant American automobile manufacturer in the 1920s and 1930s.What has been largely unknown until now is that My Years with General Motors was almost not published. Although it was written with the permission of General Motors -- and slated for publication in October 1959 -- at the last minute General Motors tried to suppress the book out of fears that some of the material in it could become evidence in an antitrust action against the company. This book, by John McDonald, Sloan's ghostwriter, tells the behind-the-scenes story of the book's writing, its attempted suppression, and the lawsuit that eventually led to its publication. McDonald's narrative is partly the David-and-Goliath story of a lone journalist taking on the world's then-largest corporation and partly a study of strategy in its own right. McDonald's struggle to publish the book led him to navigate a complicated course among the competing interests of General Motors, Fortune magazine (his employer), and Time, Inc. (Fortune's owner). In many ways this "book about the book" parallels the Sloan book as a tale of successful, brilliantly planned strategy. Review "McDonald has given us what may be the best book about business, and about book publishing, to appear this year". - John Maxwell Hamilton Marketplace (American Public Radio) "This book is a gem and reads like a thriller. John McDonald was a superb business writer who combined an innate understanding of context with an appreciation of strategy. The book should be read by all who are concerned with business reporting, business, and legal advice." -- Martin Shubik, Cowles Foundation for Research in Economics, Yale University "More than a book about a book, it describes how a gutsy gadfly thwarted a giant corporation..." - Rich Barlow (Boston Globe) McDonald's manuscript is written with a rare combination of verve and strong documentation. The story it tells is an important one--of a collaboration that produced what Bill Gates called 'probably the best book to read if you want to read only one book about business.'" -- Steven J. Brams, Professor of Politics, New York University "John McDonald created one of the masterpieces of American management literature, Alfred P. Sloan's My Years with General Motors. How the book was created is itself an intriguing story about the making of books today. What happened afterwards, and how credit and money were apportioned, is equally intriguing, and McDonald, a master journalist, tells the story well." -- Nathan Glazer, Professor Emeritus, Department of Sociology, Harvard University P/s: Bạn @lehoangkhiem vào đây download nhé, đã upload file mới.
