Malcolm Gladwell - Blink: The Power of Thinking Without Thinking

Thảo luận trong 'Sách tiếng nước ngoài' bắt đầu bởi vinguyen264, 4/10/13.

  1. vinguyen264

    vinguyen264 Lớp 4

    Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

    Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff

    Người viết bài: npvingr
    Nguồn: TVE

    Các file đính kèm:

    minhp, lemontree123, chis and 3 others like this.
  2. melanthun

    melanthun Lớp 1

    Cảm ơn bạn! Bạn có bản pdf tiếng Anh của cuốn sách "the tipping point" của tác giả này luôn không cho mình với!!!
  3. ntdieu

    ntdieu Lớp 7

    Bạn lấy "The Tipping Point" ở đây nhé

    Các file đính kèm:

    chis and lemontree123 like this.

Chia sẻ trang này