Maketing Sales Ogilvy on Advertising - David Ogilvy

Thảo luận trong 'Sách tiếng nước ngoài' bắt đầu bởi tamchec, 30/1/15.

  1. tamchec

    tamchec Moderator Thành viên BQT

    [​IMG]
    • Paperback: 224 pages
    • Publisher: Vintage; 1st Vintage Books ed edition (March 12, 1985)
    • Language: English
    • ISBN-10: 039472903X
    • ISBN-13: 978-0394729039
    • Product Dimensions: 7.4 x 0.5 x 9.8 inches
    About author:
    David Mackenzie Ogilvy was born on June 23, 1911 at West Horsley, Surrey in England. He was a notable advertising executive. He has often been called "The Father of Advertising." In 1962, Time called him "the most sought-after wizard in today's advertising industry." He was known for a career of expanding the bounds of both creativity and morality in advertising.
    David Ogilvy died on July 21, 1999 at his home, the Chateau de Touffou, in Bonnes, France. Ogilvy remains one of the most famous names in advertising and is considered one of its dominant thinkers, among (Raymond Rubicam, Leo Burnett, William Bernbach, and Rosser Reeves), who shaped the business after the 1920s.

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    nistelrooy47, pax, congnong and 5 others like this.
  2. Despot

    Despot Lớp 9

    Cảm ơn tình yêu <3 <3 <3
    Đã chia sẻ một quyển sách thú vị về quảng cáo.

    "Đơn giản - tinh tế, phá bỏ mọi nguyên tắc" là từ người ta dành cho David Mackenzie Ogilvy.

    Rất chi là hợp với style của mình :p
     

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