Maketing Sales Predatory Thinking: A Masterclass in Out-Thinking the Competition - Dave Trott

Thảo luận trong 'Tủ sách Kinh tế - Quản trị' bắt đầu bởi silence00, 31/7/16.

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  1. silence00

    silence00 Lớp 11


    Published May 23rd 2013 by Macmillan

    Powerful strategies for how to out-think the competition, from a great of the advertising world

    Two explorers are walking through the jungle.
    Suddenly they hear a tiger roar.
    One explorer sits down and takes a pair of running shoes out of his backpack.
    "You’re crazy, you’ll never out-run a tiger," says the other explorer.
    "I don’t have to out-run the tiger," he replies.
    "I just have to out-run you.""Predatory thinking" involves looking at a challenge you can't solve and getting upstream of it—changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, this book explains the predatory thinking philosophy, one that has underpinned Dave Trott’s distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colorful characters that range from World War II fighter pilots to Picasso, Socrates, and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.

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    Last edited by a moderator: 31/7/16
  2. quangkhuedinhdo

    quangkhuedinhdo Lớp 2

    Cuốn này không biết bạn @silence00 tìm thấy ở đâu vậy ạ? Mình muốn hỏi thử vì mình đã tìm trên Library Genesis và mấy trang torrent phổ biến đều không thấy (mình chỉ biết lục lọi có thế :(. Cảm ơn bạn nhé.
    Zhiqiang and silence00 like this.
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