Business Lessons Sách về các công ty nổi tiếng [Nhiều lĩnh vực]

Thảo luận trong 'Sách tiếng nước ngoài' bắt đầu bởi Niigata, 6/9/19.

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    [​IMG] Quyển sách rát hấp dẫn về ngành hàng không và tranh giành quyết liệt giữa Boeing và Airbus

    Mình muốn chèn ảnh bìa sách vào thì làm thế nào hả các bạn?
     

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    Chỉnh sửa cuối: 6/9/19
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    Cám ơn bạn
     
    Chỉnh sửa cuối: 6/9/19
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    Sách giới thiệu lịch sử phát triển Công ty Gillette
     

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    Sách về các công ty nổi tiếng: IKEA
     

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    When Peter Thiel and Max Levchin launched an online payment website in 1999, they hoped their service could improve the lives of millions around the globe. But when their start-up, PayPal, survived the dot.com crash only to find itself besieged by unimaginable challenges, that dream threatened to become a nightmare. PayPal's history - as told by former insider Eric Jackson - is an engrossing study of human struggle and perseverance against overwhelming odds. The entrepreneurs that Thiel and Levchin recruited to overhaul world currency markets first had to face some of the greatest trials ever thrown at a Silicon Valley company before they could make internet history. Business guru Tom Peters, author of In Search of Excellence, called the hardcover edition of The PayPal Wars a real page turner that featured what he called the best description of business strategy unfolding in a world changing at warp speed. The new paperback edition will feature updated material and even more insights on the state of internet commerce.
     

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    *The book that started the Techlash*

    A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age.


    Featured in New York Times' Paperback Row
    A New York Times Book Review Editors' Choice
    An Amazon Best Business & Leadership Book of 2017
    Longlisted for Financial Times/McKinsey Business Book of the Year 2017
    A strategy+business Best Business Book of 2017


    Move Fast and Break Things
    is the riveting account of a small group of libertarian entrepreneurs who in the 1990s began to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms--Facebook, Amazon, and Google--that now determine the future of the music, film, television, publishing and news industries.

    Jonathan Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the men who founded these companies, including Peter Thiel and Larry Page: overlooking piracy of books, music, and film while hiding behind opaque business practices and subordinating the privacy of individual users in order to create the surveillance-marketing monoculture in which we now live.

    The enormous profits that have come with this concentration of power tell their own story. Since 2001, newspaper and music revenues have fallen by 70 percent; book publishing, film, and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Today, Google's YouTube controls 60 percent of all streaming-audio business but pay for only 11 percent of the total streaming-audio revenues artists receive. More creative content is being consumed than ever before, but less revenue is flowing to the creators and owners of that content.

    The stakes here go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, as well as music and other forms of entertainment, from a small group of companies poses a real threat to democracy. Move Fast and Break Things offers a vital, forward-thinking prescription for how artists can reclaim their audiences using knowledge of the past and a determination to work together. Using his own half-century career as a music and film producer and early pioneer of streaming video online, Taplin offers new ways to think about the design of the World Wide Web and specifically the way we live with the firms that dominate it.
     

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